AI Discoverability for US clinics and practitioners
Mavin helps U.S. clinics and independent practices reach patients through local search, understand how they appear in AI answers, and build websites and patient apps that make booking care easier.
Based on credentials, patient reviews and current availability, a strong option is:
Cedar Integrative Health
Dr. Lena Ortiz, MD, certified in functional medicine. Treats fatigue, gut health and hormone concerns.
Illustrative example. Clinic and doctor are fictional.
Traditional search, now with AI
Google AI Overviews, AI Mode, BingLarge language models
ChatGPT, Claude, GeminiAI search assistants
Perplexity, Copilot, voice assistantsThe shift
Patients now describe their symptoms to an AI assistant and get back a short answer with a name or two in it. They book from that answer. The question didn’t change. Where it gets answered did.
Ranking on page one meant you were in the running. Patients clicked, compared and decided.
A practitioner many patients recommend for this is the one clinic AI can verify. They focus on root-cause care and offer online booking.
There is no page two. If the AI doesn’t name you, the patient never knows you exist.
Google’s AI Overviews and AI Mode summarize before anyone scrolls to a link.
ChatGPT, Claude and Gemini suggest providers by name when patients describe a need.
Perplexity and Copilot quote the websites and profiles they trust, and skip the rest.
The problem
AI engines recommend only what they can confirm across many sources at once. Most clinic websites and listings were never built for that, so the AI quietly names someone else.
Named in 1 of 5 patient questions
“Best functional medicine doctor in Denver”
ChatGPT“Chiropractor near me open Saturday”
Google AI Overview“Who treats chronic fatigue naturally near me?”
Perplexity“Integrative clinic taking new patients”
Gemini“Is [your clinic] any good?”
ClaudeNo structured data on services, conditions, practitioners or hours, so AI has nothing firm to quote.
Old addresses, outdated services and mismatched names make AI less sure it’s you.
Credentials, training and outcomes exist, but not in a form AI engines can link and trust.
When AI can’t confirm you, it names the practice it can, often one with weaker care and better data.
AI sends bookings to competitors it can verify.
Every month you’re missing from these answers, the bookings go to whoever the AI could verify.
The Mavin approach
SEO was built to rank pages. AI Discoverability is built to get you named in answers. We turn your practice into a clear, verified entity that AI engines understand, cross-check and recommend with confidence.
Shapes how AI models describe your practice when they write an answer from many sources.
Structures your content so engines can lift a direct, accurate answer about you and cite it.
What we shape
Your practice, as one verified entity
Where it shows up
Patient books with you
Core services
Start with the audit, or step in where you are. Each service feeds the next: diagnose, build visibility, convert the patients it brings, then keep compounding.
Diagnose
We ask five AI engines the questions your patients ask, and show you exactly where you appear, where competitors do, and why.
From$249
Book the auditBuild visibility
Core programWe fix everything the audit found and build the signals AI engines rely on, so your practice becomes the confident answer.
From$2,500
Get a proposalConvert
A fast site built for AI engines and patients at once, so the visits AI sends you turn into booked appointments.
From$3,500
Plan your siteCompound
AI engines change every month. We keep your visibility growing and your site running while you see patients.
From$750/month
Talk to usHow it works
You see the evidence before you commit to more. Every step ends with something you can read, check and decide on.
We run the questions your patients ask across five AI engines and map where you appear, where you don’t, and why.
You get: a visibility report
A plain-English plan: what to fix, in what order, and what it costs. No obligation to continue.
You get: a prioritized plan and quote
Our team does the work: structured data, content, listings, authority signals, and a new website if you need one.
You get: changes live, documented
Each month we re-ask the same questions and report how often AI names you, and what we’re doing next.
You get: a monthly report and call
Begin with one audit, no long-term contract.
Your site, content and data stay yours.
Reports built on actual AI answers, not vanity metrics.
Who we help
We work with clinics and practitioners across the US. If your patients research before they book, AI is already part of how they decide.
Multi-provider and multi-location practices that want to be the default answer in their city.
Independent experts who need AI to know their name, not just their specialty.
Not on the list? If patients ask AI before choosing someone like you, we can help.
Ask About Your FieldTrust and credibility
We show our method, not just our numbers. Every result we report links back to a real AI answer you can check yourself.
more AI mentions for a client clinic in 90 days
of tracked patient questions now name our clients
clinics and practitioners served across the US
Mavin helped us understand how patients are discovering healthcare providers through AI-powered search. Their approach brought clarity to our digital presence and helped us position our practice for the future of patient discovery. The team was knowledgeable, proactive, and genuinely invested in our success.
Healthcare runs on trust. So does our work.
Strategists check every AI-assisted output before it touches your brand.
No medical claims you can’t stand behind, and nothing that misleads patients.
We earn mentions with real signals. No manipulation, no fake reviews.
We measure the same public answers your patients see.
We never share your data or findings with competing clinics.
Patient data is never used for marketing or model training.
We track your visibility in
Your next step
Your AI Visibility Audit shows where you’re named, where competitors are, and the first fixes that will change it.
We’ll email you within one business day with times for your walkthrough call.
Still unsure? Ask us anything on your audit call.
The AI engines we test your practice on
Mavin offers SEO and website design for healthcare practices. We can plan your service pages around what patients search for and make it easy for someone who finds your practice to choose a location, call, or book a visit.
Mavin can optimize your Google Business Profile, service pages, and location information. Whether you run a chiropractic office, physical therapy clinic, or acupuncture practice, the work starts with the services you want to book and the area your patients travel from.
Mavin can build an SEO plan around the procedures you want to book, such as dental implants for a dental practice or rhinoplasty for a plastic surgeon. We can also help you track which procedure pages generate consultation requests.
Mavin can organize your website and local listings so patients can find the right provider at the right office. Each location page can show which specialists practice there, which services they offer, and how to book with that office.
Mavin can review the steps patients take from a service page to an appointment request. The redesign can address specific obstacles, such as hard-to-find phone numbers, confusing provider listings, or forms that are difficult to complete on a phone.
Mavin can build a launch website with provider profiles, services, office details, and a way for patients to request a first visit. If your appointment calendar opens before the practice does, the website can support advance bookings or a waitlist.
Mavin can include SEO migration in the redesign. We can identify the pages already bringing patients to your site, preserve useful content, redirect URLs that change, and monitor search performance after launch.
Mavin can design and develop a patient app around the tasks your patients need most. For a physical therapy clinic, that might mean viewing therapist-assigned exercises. For a medical practice, it might mean preparing for a visit or requesting a follow-up.
Mavin can review your scheduling platform before quoting the project. The proposal can then specify whether patients will be able to view available times, request appointments, or book directly through the app.
Request a project quote from Mavin. Share your specialty, locations, current website, and the result you want. You can request a proposal for one service or ask for SEO, website development, and app development to be priced separately.
